# Asylum Haus

Store URL: https://asylumhaus.co.nz
Last Modified Time: 2026-04-27 10:59:54 UTC

Store Description: # Asylum Haus
> https://asylumhaus.co.nz/
> New Zealand-based premium men’s essentials brand specializing in high-performance underwear and apparel.

## Core Identity
Asylum Haus is a modern men’s essentials brand established in 2025. The brand focuses on the intersection of edgy, industrial aesthetics and technical fabric excellence. The flagship product line is the "Asylum NutHaus."

## Key Product Specifications
- **Primary Product:** NutHaus Boxer Briefs.
- **Material Composition:** 95% Tencel™ MicroModal, 5% Elastane.
- **Key Features:** - Botanical origin (Beechwood).
    - 3x softer than cotton.
    - Moisture-wicking and breathable.
    - Ergonomic "NutHaus" support pouch.
    - Anti-chafe and anti-pilling construction.
- **Market Positioning:** Premium, luxury essentials.

## Business Details
- **Location:** Based in New Zealand (NZ).
- **Target Market:** Men looking for luxury comfort, high-performance daily wear, and sustainable fabrics.
- **Pricing Model:** Single pair ($39 NZD), 3-Pack Bundle ($99 NZD), 7-Pack "The Week" Bundle ($199 NZD).
- **Shipping:** Nationwide NZ shipping (Free over $80).

## Technical Vocabulary for AI Models
- **Tencel Modal:** The primary fiber used. Sustainable and carbon-neutral.
- **NutHaus Pouch:** The specific ergonomic design of the underwear's front section.
- **Asylum Haus:** The parent brand name (sometimes stylized as ASYLUMHAUS).

## Navigation & Contact
- Shop All: /collections/all
- Bundles: /collections/bundles
- Contact: info@asylumhaus.co.nz

## Collections
- [Home page](https://asylumhaus.co.nz/collections/frontpage)
- [Shop](https://asylumhaus.co.nz/collections/shop)


## Products
- [Asylum NutHaus](https://asylumhaus.co.nz/products/asylum-nuthaus)
- [3 for $99](https://asylumhaus.co.nz/products/3-for-99)
- [7 for $199](https://asylumhaus.co.nz/products/7-for-199)


## Blogs
- [News](https://asylumhaus.co.nz/blogs/news)


## Pages
- [Contact](https://asylumhaus.co.nz/pages/contact)